Every season, the counter offerings evolve, yet only a few truly stand out. Here are the freshest, buzz-worthy beauty gems that are finally here and creating waves in Malaysia’s beauty aisles.

ELIXIR
Japanese beauty wisdom meets modern science in this power-packed skincare trio. The Serum targets aging with 21 potent ingredients and Youth Accelerator Technology, Day Care Revolution defends and firms with MitoRevitalizer and UV tech, while Total V Firming Cream lifts with collagen-boosting power and sculpting innovation.

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Haus Labs by Lady Gaga
Lady Gaga’s tech-meets-beauty brand is now in Malaysia. The Triclone Skin Tech Foundation is a fan-favourite for its breathable finish, while the Bio-Radiant Glassy Balm Highlighter Stick delivers instant glow with skincare benefits.

Charlotte Tilbury
The wait is over! Charlotte Tilbury’s glamour icons are now on local shelves. From the Pillow Talk Beauty Light Wand to the Matte Revolution Lipstick, the brand delivers the kind of timeless, runway-worthy radiance in formulas loved by celebrities and makeup artists alike.

Issey Miyake
Set your compass for adventure: Issey Miyake sails into 2025 with a bold reinterpretation of its cult aquatic scent. The new L’Eau d’Issey Eau de Parfum Intense captures oceanic soul with a rare Posidonia (Neptune grass) accord with herbaceous and floral notes. L’Eau d’Issey pour Homme Eau de Parfum opens with zesty Sichuan pepper and lemon, revealing an aquatic heart before settling into a rich base of fir and cedarwood.

Innisfree 
The cult-favourite Super Volcanic Pore Clay Mask is back! This time in a limited-edition Cool Mint Chocolate version. Expect the same deep-cleansing, pore-tightening power, now with an icy kick for an extra refreshing glow-up. 

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Supergoop
Supergoop!’s latest SPF innovations are here to glow. The Mineral Glowscreen Drops SPF 40 give your skin a radiant, even finish with a mineral tint that’s perfect for all skin types, including the sensitive crowd. For on-the-go touch-ups, the Glowscreen Sunlighter Stick SPF 45 doubles as sunscreen and highlighter in one luminous swipe, available in two flattering shades. Together, they make sun protection look effortlessly lit-from-within.

Tatcha
The Dewy Milk Moisturizer joins the cult-favourite Dewy Collection with a lightweight, liquid formula that delivers major bounce and hydration, especially for combo to oily skin. Powered by Japanese Purple Rice, Zinc Hyaluronate, and Prebiotic Green Tea, it boosts bounce, locks in moisture, and supports the skin barrier.