The Real Deal
The Real Deal
The Real Deal - Detail

HMD Global, home of Nokia Smartphones, is expanding and will be launching its own brand of smartphones. Watch this space.

Nokia owned Finnish company - HMD Global, best known for producing Nokia-branded smartphones, has announced plans to release its own line of mobile devices. The announcement was made on LinkedIn by HMD Global CEO Jean-Francois Baril stating that the company will be broadening its range of mobile devices with a new HMD brand smartphone that is intended to co-exist alongside its Nokia phones.

Having had the exclusive position of being the home of Nokia phones for the last six years, it was declared that it seemed the next logical step to enter the market to produce and launch on their own independently. A force focused on redesigning a new world of telecommunications, HMD has shared very openly that it will be purely based on the customer’s experience and needs.
Details regarding the new HMD products, including a potential release date, remain undisclosed. Efforts to obtain further information from HMD Global are underway, and should be announced soon.

The Real Deal - Detail

HMD Global is a company that was formed after Microsoft relinquished its rights to the Nokia brand in 2016. Foxconn, Taiwanese technological group, then took over Microsoft’s feature phone business. Founder of Foxconn - Terry Gou, is the main owner of HMD Global and so, Nokia-branded devices are currently produced by Foxconn making it highly likely that any HMD-branded products in the pipeline will also be manufactured by the tech giant.

Nokia-branded phones like the Nokia C32 released by HMD have largely sat in the budget-to-mid-tier category so far, and it looks like future HMD-branded devices may follow suit. The company will continue to design for a more sustainable and affordable future without compromising on quality. Even if Foxconn is behind the actual manufacturing of these new devices, HMD Global, one of the largest smartphone companies in Europe, is still largely run by former Nokia executives making this an opportunity for the company to reclaim some of the brand’s legacy under a new name.

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