Hit the Road in Style
Hit the Road in Style
Hit the Road in Style - Detail

When speed and style come together, expect a coveted car that is in top gear.

The fashion industry has always been driven by speed and style. Both are exhilarating and the pace changes so quickly that it can be hard to keep up with the Joneses or shall we say, Lewis Hamilton? It’s no surprise that some of the coolest cars come with a fashion designer, high-end brand or celebrity’s touch. Among the latest partnership is between Porsche and tennis ace, Emma Raducanu. The 19-year-old was recently appointed as brand ambassador for the sports car manufacturer.

“Porsche is one of the brands I’ve always loved from a young age. One of my first tennis coaches drove a 911. Whenever I turned up for practise in the morning, I would see his Porsche. I would go wow and be like dreaming of one day sitting in my own. Growing up, I would go to Brands Hatch and watch the Porsche Carrera Cup finals. The adrenalin I would get from motorsports and seeing the Porsches was the most fun part of my week. It’s important for me to align with partners and brands that I feel passionate about and that I identify with. This partnership with Porsche is incredible and I’m excited to see what sort of exciting things we can do going forward,” Emma explains.

The death of fashion designer Virgil Abloh last year prompted Mercedes-Benz to introduce the Project Maybach as a tribute. Virgil worked with Mercedes’ chief design officer, Gorden Wagener to create the concept for the off-road luxury coupe. Now, Mercedes has unveiled the 2023 Mercedes-Maybach S680 by Virgil Abloh, the design of which was completed before Virgil’s death and which the company is calling the “last chapter” of Virgil and Gorden’s cooperation.

Hit the Road in Style - Detail

Then there is the partnership between BMW and Kith, a lifestyle brand founded by Ronnie Fieg. They collaborated to produce the M4 Comp x Kith, a limited edition 2022 M4 Competition. The Kith touch can be found throughout the vehicle, which was influenced by Ronnie’s own E30-generation BMW M3 and an M4 design study. Most notable is that the BMW logo has been tweaked for this project, which BMW claims is the first time it has done, to integrate the Kith emblem with the classic BMW rounded badge.Impressed by the striking red and black contrasts he saw on a Paris catwalk, Lamborghini’s Head of Design, Mitja Borkert requested their creator, Yohji Yamamoto to help him develop a designer edition Lamborghini. The result is the Aventador S adorned with the same vibrant hues and patterns as the mod coat, bomber jacket and hoodie featured in Yohji’s capsule collection. “With their inimitable design, Lamborghini super sports cars are instantly recognisable. I am therefore delighted to see the realisation of this collaboration, highlighting the uniqueness, the timelessness, and the abundant passion, which are characteristic of both our brands,” notes Yohji.

For something that’s traffic-stopping, check out Fiat’s collaboration with Bvlgari for a limited-edition version of its electric 500 supermini. The model is known as the B.500 by Bvlgari - Mai Troppo, Italian for “never too much”, which Bvlgari wants to emphasise despite its bejewelled appearance. Its metallic paint in Imperial Saffron - a shade iconic to Bvlgari - is obtained through the integration of a special gold dust. The dashboard is made of multicoloured silk hand-painted with the Maison’s trademark motif, while the steering wheel’s emblem is studded with a trio of gemstones comprising amethyst, citrine and topaz, which can be detached and used as a brooch!

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