Over the last 30 years, Tropicana's Founder, Tan Sri Dato' Tan Chee Sing has been the key driver and backbone of all charity initiatives and he did so, anonymously.
In 2011, Tropicana Foundation was established dedicated to improving the lives of the underprivileged society as well as supporting social and environmental problems. This Foundation funds a range of programs around Malaysia, from the foodbank, health, education, recycling to employees' engagement.
Today, reinvigorated with our new logo, Tropicana Foundation remains committed to the global struggle as well as extending its reach to underprivileged society in Malaysia. The founding charter of the Foundation stated that resources should be used "for health, educational, social and charitable purposes" and it is in that spirit that the organisation continues.
A Gift of Hope
As of 2020, we have contributed over RM 5.3 million in cash and other donation initiatives from packed meals to dry goods to over 37 underprivileged homes and associations all across Malaysia.
Defining Our New Logo
Tropicana Foundation’s logo design is inspired by our long term commitment to support the needy as well as its aspiration to preserve mother nature, for a wholesome and prosperous community. The green leaves represent all the layers of societies with whom we engage, while the heart shape symbolises our overall commitment, care and continuous support towards the underprivileged community.
2011Tropicana Foundation was founded and incorporated
2012-2015Initiated more than 30 charitable projects
2016Donated RM1.5 million to SJIIM International Baccalaureate
2017-2019Donated a total of RM256,000 to various charitable projects
2020Reactivated & Rebranded Tropicana Foundation
The members of Tropicana are a close-knit family, and in caring for our 1,300-strong workforce around the country, the Tropicana Foundation has many initiatives for the internal welfare of our employees. Our initiatives have gone out towards them in showing gratitude to everyone for their contributions to the company, and each other and we continue to commit our heartfelt dedication towards our large, extended family.
We pride ourselves in our skilled and talented workforce at Tropicana, and we love rewarding ourselves occasionally with treats and coupons for movies or dinners. The foundation also provided care packages containing masks, hand sanitisers and personal cutlery sets in the recent pandemic to our front-liners nationwide. After all, we believe that self-care is an important aspect of the Art of Living.
Striving to help the community for the greater good of all, the Tropicana Foundation has been working towards the goal of improving the lives of the less fortunate or those who have been marginalized for over 10 years. We have partnered with various charitable and governmental organisations to reach out to numerous members of the community who need help. We couldn’t have done it without the leadership and support from Tropicana Corporation Berhad and all its subsidiaries, so our heartfelt thanks go out to all who have made our foundation’s efforts possible.
Our efforts often go towards helping charitable homes for orphans, old folks and those with special needs. The needs of these members of the community are varied and specific but we work together with their homes in our philanthropic initiatives, from health and wellness to small-scale annual events to help bring some joy, fulfil their daily necessities and improve their quality of life whenever we can.
The Tropicana Group via the Foundation has donated to a variety of organisations, with our biggest contributions over the past year going towards medical equipment in light of current events. Tropicana’s corporate responsibility and sustainability is held in compliance with our guidelines to assist wherever we can. We strive to put people first, whether they are our customers, staff, shareholders or recipients of our charitable initiatives.