Directions – Creation of a "Wow" Factor

Directions January – June 2011

At a time filled with cautious growth, Dijaya Corporation Berhad brought home the winning letter – W

Artist's impression of W Kuala Lumpur

While Dijaya’s core product offering are prestigious property developments, the Group is exploring new frontiers with significant growth potential. In April this year, Dijaya officially sealed a collaboration with Starwood Hotels & Resorts Worldwide to develop a W Hotel in Kuala


According to Datuk Rohana binti Tan Sri Mahmood, Independent Non-executive Chairman of Dijaya Corporation Berhad, "Dijaya is proud to collaborate with Starwood Hotels & Resorts Worldwide, a company with a long history of designing, building and managing world-

class hotels and resorts. We have chosen a proven partner that is in line with our focus to grow with a dynamic presence."

Minister of Tourism Malaysia, YB Dato’ Sri Dr Ng Yen Yen, was present to witness the official signing ceremony. "We look forward to the entry of the W brand to Malaysia and the 'wow' factor that this will bring to the tourism industry," YB Dato’ Sri Dr Ng said encouragingly.

Set in the buzzing city centre, this architecturally stunning 150-room hotel is set to bring a new dimension of modern design and contemporary

lifestyle to Malaysia. W Kuala Lumpur will be the venue of choice for discerning and style-conscious trendsetters who want to be wowed by the finer

things in life, particularly those inspired by W brand’s unique mix of forward-looking designs and innovative styles.

Dijaya’s move to spearhead into the hotel industry underlines the company’s commitment to continued growth. Given the extensive experience in property development and management, Dijaya is well positioned to expand its interests in this sector.