The Star, 18 May 2014 - The Tropicana collection returns
The Star, 18 May 2014
IN April 2013. Tropicana Corporation Bhd launched the Tropicana Catalogue House campaign with great success. It achieved impressive record sales which significantly boosted the Group's revenue for the year ending 2013. Following this milestone, Tropicana is proud to launch its highly anticipated Tropicana Collection campaign.
The new campaign featuring an exciting showcase of property choices will run for six weeks from April 15 to May 31,2014.
Prospective buyers will be introduced to attractive packages during this period. The Tropicana Collection campaign will be a grand showcase of premiering developments in the prime hotspots of the Klang Valley, Penang, Iskandar Malaysia and Kota Kinabalu.
Tropicana Corporation, one of Malaysia's leading developers, is known for its reputation of building quality developments in strategic locations incorporating creative concepts and designs. Likewise, the Tropicana Collection campaign will feature the Group's completed projects and also those which are still under construction. These include landed residential units and high-rise residential properties, contemporary commercial developments as well as modern shop offices.
"For this year's campaign, we have tailored some of the best packages ever offered to our purchasers. We believe that our projects' strategic locations and innovative designs, this campaign will be well-received. We are also extending our reach overseas to Surabaya, Medan, Hong Kong, Macau, Shanghai and Singapore," said Tropicana marketing and sales executive director Pam Loh.
Just recently, Tropicana launched its flagship sales gallery in Singapore located at TripleOne Somerset, just steps away from the popular Orchard Road.
"We decided to open our sales gallery here to create better awareness of our brand in Singapore for the company's projects in Penang, the Klang Valley and Iskandar Malaysia.
"Having a strategic presence in Singapore, we can provide better service to our existing and potential customers not only from here, but also those from Hong Kong, Indonesia, China and Australia," said Tropicana group chief executive officer Datuk Yau Kok Seng.
Projects in Penang
The Tropicana Collection campaign will feature developments such as the Tropicana 218 Macalister situated on the famous Macalister Road and also the Tropicana Bay Residences located in Penang WorldCity.
Tropicana 218 Macalister is a luxurious integrated development comprising 200 hotel rooms, 211 units of Neo Suites, 88 units of serviced residences and 20 retail units. The built-up areas of these units range from approximately 378 sq ft tol,312 sq ft
Besides that, the campaign will also feature Tropicana Bay Residences.
The development is the first component of the integrated development of Penang WorldCity, a mega seafront development which is situated in Bayan Mutiara, Bayan Lepas. It is strategically located at the gateway to Penang Island, only two kilometres away from the Penang Bridge and seven kilometres away from the Second Penang Bridge.
The units have a built-up area ranging from approximately 455 sq ft to 1,945 sq ft.
Developments in the Klang Valley In the Klang Valley, featured developments included in the Tropicana Collection campaign are Pandora Serviced Residences and Paloma Serviced Residences in Tropicana Metropark, The highly anticipated Tropicana Collection campaign is back, showcasing some of its exclusive developments nationwide. Subang Jaya as well as Bayberry Serviced Residences in Tropicana Gardens, Kota Damansara, Kuala Lumpur
Nestled within verdant greenery, Paloma Serviced Residences comprises two serviced residential towers with generous landscape features to complement a modern, luxurious lifestyle. The 30-storey Tower B, consisting 248 units, meets the needs of different market segments with the 609 sq ft studios that are suitable for single professionals.
The two-bedroom units meanwhile are ideal for young couples or small families. The three-bedroom units with built-up areas ranging from 1,259 sq ft to 1,309 sq ft on the other hand, would be more suited for larger families.
The Bayberry Serviced Residences meanwhile is also an attractive development that will also be featured in the campaign. It offers an integration of diverse components including serviced residence towers, a shopping mall, a hotel and office suites. A linked elevated Mass Rapid Transit (MRT) station will also add to the conveniences.
Moving into Iskandar Malaysia
The Tropicana Collection campaign will showcase a variety of the Group's projects in Iskandar Malaysia such as theTropez Residences and Bora Residences in Tropicana Danga Bay as well as shop offices in Oasis 2@ Tropicana Danga Cove.
The three-tower Tropez Residences comprises 1,149 residential units made up of luxury duplex units as well as three-plus-one units, two-plus-one bedroom units and one-bedroom studio units.
The recently launched Bora Residences will feature residential towers with built-up areas ranging from 694 sq ft to 3,443 sq ft .
Diverse floor plans including one-bedroom duplexes with double volume ceilings, dual-key concept units, homes with bay windows and balconies, as well as two penthouses are available to suit a multitude of lifestyles.
Additionally, the three and four-storey shop offices located in Oasis 2@Tropicana Danga Cove will also be featured in the Tropicana Collection campaign.
These shop offices are situated within the vicinity of mature neighbourhoods with an existing catchment population of 500,000.
Oasis 2 is bound to thrive as a commercial hub for a multitude of business trades such as retail as well as food and beverage (F&B) outlets, banks, budget hotels, medical services, educational services and office areas. A wide road frontage is also a key selling point.
"Our Tropicana Collection campaign is an ideal platform to showcase the Group's integrated projects and developments. As part of our marketing strategy, we plan to introduce the right products in the right locations, at the right prices.
"We also plan to appeal to our purchasers via product differentiation and attractive packages with an emphasis on land market segment. This is part of our plans as we strive to become one of the premier property developers in the country," added Loh.
For more information on the Tropicana Collection campaign, please call 03-77282018.
The flagship Tropicana Somerset sales gallery in Singapore is now open at 01-16 TripleOne Somerset, 111 Somerset Road, Singapore. For more information, call +65 9091 9122..