The Star, 12 September 2014 - Showcase property showroom

12 September 2014

Developer marks success with new sales gallery at PJ Central location: The opening of the new gallery follows on the heels of a string of successes for the company. PROPERTY DEVELOPER Tropicana Corporation Bhd celebrated two significant events in the Tropicana City Mall in Petaling Jaya recently.

The company unveiled its Tropicana Flagship Property Gallery as well as its new corporate website ?www.tropicanacorp.com.my The Flagship Property Gallery, located on the ground floor, at the centre court of Tropicana City Mall, is meant to be a one-stop information centre for property buyers. To provide a complete experience, the group designed the gallery to provide guests with a memorable visit. The showroom focuses on strengthening dialogues between guests and sales consultants, by showcasing a wide array of Tropicana's integrated developments in an exclusive lounge-like setting. A large 3m-by-5m video wall serves as a source of entertainment and information for people waiting to speak to consultants in the gallery. Guests will also be given an insight into Tropicana's development DNA built on the cornerstones of: accessibility, connectivity, innovative concepts and designs, generous open spaces, amenities, facilities, multi-tiered security and quality. In line with its rebranding exercise, the company also unveiled its new corporate website. With its seamless navigation, user-friendly and interactive features, the company designed the site with its users in mind.

The main objective is to ensure that the site is a valuable resource and useful portal for old. new or even potential customers. Speaking at the opening of the Flagship Property Gallery, Tropicana group chief executive officer Datuk Yau Kok Seng said, "It is said that home is where the heart is. This rings especially true as we have always believed in building homes that not only appeal to the eyes and minds of our consumers, but to their hearts as well. Fuelled by our passion to develop products that are linked to our development DNA, we want to introduce the right projects in the right locations, at the right prices. We also plan to appeal to our purchasers via product differentiation, attractive packages and emphasis on land market segment. We appreciate the continuous support and therefore, we have crafted an array of special events and packages to our customers."

In conjunction with the double celebration, Tropicana presented "Redefining the Art of Living" showcase that runs until Oct 19. Guests will see a showcase of inspired living choices focusing on premier developments in the property hotspots of Penang, Klang Valley, Iskandar Malaysia and Kota Kinabalu. Moving forward, the company is preparing to launch new phases of terraced homes in Tropicana Heights, Kajang, and a third serviced apartment block in Tropicana Gardens, a mixed residential development located in Kota Damansara close to the Dataran Sunway MRT station. Fairfield Residences, the first phase of terraced houses in Tropicana Heights is almost sold out while the first two blocks of serviced apartments in Tropicana Gardens, Arnica and Bayberry, have seen an overwhelming response, with Arnica fully sold and Bayberry only having only a few units remaining. Tropicana is also planning the maiden launch at Tropicana Aman at Kota Kemuning, an integrated township development on 1,172 acres, previously known as Tropicana Canal City. Yau says the company's prospects remain robust. Its 2,200 acre land-bank across the key growth regions in Malaysia, with a total estimated GDV of over RM70bil, is strategic and prime. There is strong potential for unlocking value in the landbank, and for Tropicana to sustain growth in its continuing focus to transform into a premier property group in Malaysia.

Buoyed by its recent successful Tropicana Collection Campaign, which saw RM649mil in sales over six weeks; its positive second quarter financial results with net profit rising 133% to RM89.5mil; and being named the Highest Profit Growth Company in the Property & REIT Sector at The Edge Billion Ringgit Club Corporate Award 2014, the company has lined up a series of exciting events at its property galleries across Malaysia. From now until Oct 19, Tropicana will be organising a variety of exciting events such as a beauty workshop, health screening, yoga clinic, talks by professional nutritionists, donations to underprivileged organisations, recycling initiatives and a blood donation drive..