The Malay Mail, 24 April 2014 - Tropicana unveils refreshed Privilege Cards

The Malay Mail, 25 April 2014

PETALING JAYA — Tropicana Corporation unveiled its newly-designed Tropicana Privilege Cards for loyal members at an appreciation night event last Friday.

The exclusive members-only event was a way of showing just how much Tropicana values its customers’ trust and support.

Officially launched on January 1, 2008, the Tropicana Privilege Card is part of the group’s loyalty programme that rewards members with special rebates and attractive savings on Tropicana’s property, cash rewards for introducing buyers to Tropicana homes, exclusive invitations to the group’s events and attractive offers at participating merchants across Malaysia.

To date, there are more than 10,000 Tropicana Privilege Card members.

The focus on customer satisfaction is paramount as Tropicana group chief executive officer Datuk Yau Kok Seng said: “At Tropicana, we believe that customers always come first.

“So, everything we do, we do it for you. This is reflected in our development DNA that focuses on accessibility, connectivity, innovative concept and designs, generous open spaces, amenities, facilities, security and quality.”

The newly-designed cards, which coincide with the group’s strategic rebranding exercise last year, feature a round motif design that is both minimalistic and contemporary, and inspired by the round Tropicana logo. The repeated motif represents Tropicana’s exclusive developments spread across the key growth regions of Penang, Klang Valley, Iskandar Malaysia. The group is also developing an exclusive condominium in Kota Kinabalu, Sabah.

At the launch, guests were treated to a lively performance, a sumptuous spread and special appearances by the finalists and winners of Miss Malaysia Tourism 2013, 2012 and 2011. Card members were also treated to complimentary Beverly Wilshire vouchers, and an exclusive preview of the new Tropicana Metropark Paloma show units. In conjunction with the Tropicana Collection campaign that began on April 15, Tropicana Privilege Card members got to find out, first-hand, about Tropicana Collection’s showcase of inspired living options, which features 23 exclusive products. These included bungalow lots, pool villas and link villas, luxury condominiums, exclusive serviced residences and waterfront living choices. Tropicana Privilege Card members were also given the privilege and satisfaction of selecting their preferred unit of choice.