The BrandLaureate Brand Icon Leadership, 01 August 2014 - Tan Sri Dato' Danny Tan Chee Sing

The BrandLaureate Brand Icon Leadership, 1 Aug 2014

In the Beginning

Tan Sri Dato' Danny Tan Chee Sing is a successful entrepreneur and corporate leader. His journey in the pursuit of success led him to many ventures; but it is in the field of property development that he truly found his niche. As the Founder of Tropicana Corporation Berhad, formerly known as Dijaya Corporation, he has spearheaded the brand to the realm of untold success.

Tan started his early education in a Chinese-language primary school. He then read English at the Batu Pahat Secondary School and obtained a Certificate of Cambridge in English. Proficiency in both the English and Chinese languages laid a solid foundation for him in his business career.

Capitalizing on the Window of Opportunity after graduating, he worked with AIA Insurance company as an Insurance Agent. Four years later, his brother, Tan Sri Dato'Vincent Tan, and him went into a joint venture by setting up trading companies that focused on the sale of refurbished cars and machinery. In the early 1980s, he established Indah Corporation Berhad in Johor Bahru where the both of them invested in land and started developing for the housing industry.

During the time when Malaysia was undergoing a trend of commercialization, the brothers acquired agricultural land -commercializing and reselling them to listed companies. With the large sum of profits raised, they went on to develop other businesses.

Tropicana Corporation - Exemplar Establishment, Breathtaking Brand

Tan was appointed to the Board of Tropicana Corporation Berhad on 5 July 1995. On 7 January 2013, he relinquished his position as Group Chief Executive Officer and was re-designated as the Group Executive Vice Chairman. In addition, he also holds the position as the Chairman of the Executive Committee and Option Committee of Tropicana.

Tropicana Corporation Berhad is known for its iconic development with Tropicana Golf & Country Resort holding a strong track record in the residential and commercial developments. The brand has built a strong reputation for quality living and is the pioneer in lifestyle residences in the country-setting benchmarks in the much sought-after resort style home concepts.

The Tropicana brand has won many prestigious awards such as the BCI Asia Top 10 Developers Award 2014, Asia Pacific Property Awards 2014, Super Excellent Brand Award 2013, Asia Pacific Property Awards 2013, Best Residential High Rise Development and Best Golf Course, FIABCI award - to name a few. These awards are a reflection of the strength of the Tropicana brand as well as a testament of its success.

THE BRANDLAUREATE Brand ICON Leadership Awards 13

Today, Tropicana Corporation Berhad has a landbank size is close to 2,000 acres with a potential gross development value of over RM70 billion. Its developments are geographically diversified, located at the key growth corridors throughout Malaysia.

Branching out Exponentially

As a businessman and entrepreneur, Tan has a wide spectrum of businesses through his investments in public and private limited corporations. He has extensive experience in property development, resort and restaurant management, leisure and entertainment operations through his investments in public and private limited corporations.

Today, he oversees a fairly large listed property group and owns companies involved in a wide range of businesses which include property, construction, the medical centre sector, clubs, hotels as well as food and beverage.

He is also the Group Executive Vice Chairman of Tropicana Golf & Country Resort Berhad (a wholly-owned subsidiary of Tropicana), the Chairman of Sports Toto Malaysia Sdn Bhd and a trustee of Tropicana Foundation (formerly known as Dijaya Tropicana Foundation).

Life Emulated by a Spectrum of Colours

Given his vast role in the corporate world, it is not surprising that this industrious entrepreneur is known to be very firm when it comes to making decisions - once he puts his mind to something, it is hard to convince him to do otherwise.

Besides being a man who values his family's privacy and security, he is also a generous employer. He never fails to value his staff by showing appreciation via gifts and employee share option schemes. When it comes to food, he enjoys Chinese cuisine at the Spring Garden Tropicana Restaurant in the Tropicana Clubhouse.

Tan does not fall behind in terms of contribution towards society. For many years, he kept a low profile of his charitable contributions. In 2011, encouraged by interested members of the community, he headed the Tropicana Foundation, formed under the umbrella of Tropicana Corporation Berhad.

As a trustee of the Foundation, Tan's objective is to improve the lives of the underprivileged communities through the provision of funding and implementation of other charitable initiatives. The Foundation aims to provide assistance by supporting local health, education and other non-profit organizations (NGOs).

After more than two decades in the property industry, and having pioneered residential resort-style living with the advent of Tropicana Golf & Country Resort, we established a development DNA that sets us apart. This DNA focusses on accessibility, connectivity, innovative concepts and designs, generous open spaces, amenities, facilities, multi-tiered security and quality. With emphasis on our customers' needs, we have been innovating and redefining the art of living through the creation of our integrated developments by incorporating residential and commercial components to create thriving townships that are strategically connected.