Nanyang Siang Pau, 4 June 2014 - Industry sale will change better in the second half

Nanyang Siang Pau, 4 June 2014

Developers to adjust their industry pricing strategies Industry Sales expected to bounce back in latter half of the year

(Kuala Lumpur, 3 June) Affin Investment Bank Research believes that developers in real estate and public housing projects, the performance of the upscale apartments or integrated development plans will remain good.

The report notes that most developers a slower market these days, coupled with reduced profit margins, sales performance in the first quarter is lower than market expectations.

Land, building materials and labor prices have risen, but in this highly competitive environment, developers cannot skimp on costs, only to make the best of their situation.

The housing market cooling measures announced by the government last year, increases difficulty as well as impact of the market’s buying power. Most of the developers are observing changes in the market, waiting to release new extension projects.

"When developers adjust their product mix and pricing strategies, they should consider for the launch of a new development plan that real estate prices are expected to rebound in the second half of the year," the analyst said. Share prices on limited decline